Know your Audience & communicate– Digital Marketing
ONE of the key things for any successful campaign is targeting the right audience. Though this is an age old practice in traditional marketing, the scope of targeting was& is much broader in nature. One of the key success indices of a professional marketing team today is to know their audience first. Today the scope of digitally pinpointing your target is possible with various Ad managers offering multiple combinations of attributes for advertisers. With the advent of Artificial Intelligence the whole DNA of marketing is unraveling. While it’s a boon for advertisers, it also requires in-depth research on how to communicate to different sects of the target audience. This requires breaking up your campaign into sub-campaigns, targeting multiple interest groups with unique communication which should kindle the interest in your offer. So to figure out your audience, it is very critical to understand the product and the company. Why the product? What are the benefits of
